Nearly 83% of B2B marketers engage in social media for marketing and advertising. The general perception, though, is that B2B social media marketing is boring and robotic.
Let your social landscape have a voice customers can connect with – which will be created with thorough research, domain knowledge, understanding of the target audience, compelling designs and relevant content.
Stay relevant and customer-centric
Create customer-centric creatives, with a human touch.
B2B brands need to strategise content to spread awareness and educate and engage customers. Craft your content and design specific to the social media platform.
For B2B marketing and advertising, the five main social media platforms include Facebook, LinkedIn, YouTube, Twitter, and Instagram. Know your audience and set the tone for each platform accordingly, to generate leads.
Each platform is different.
LinkedIn has become a prime channel for B2B marketing. 46% of LinkedIn users convert into B2B website traffic. Maximum leads (around 80%) are generated from LinkedIn.
As per a study, 78% of salespersons outperformed those who did not engage in social selling in 2020. Use social media as your advanced marketing tool to create awareness and promote your objectives, achievements, and related content.
Build trust and reputation on social media
Build credibility by staying connected with your audience- share testimonials, positive feedback, and your achievements.
Align your social media strategy with your business goals. Make sure there’s adequate ROI.
Your tone must be approachable and suitable for each platform. Stay in tune with the latest market trends. Experiment with design and content formats, include infographics, reports, figures, and more.
Tell your story, mission and values, and what sets you apart.